Sketch before pixels.
Napkins, post-its, anything that isn't Figma. Pixels lie too early.
Three years in, I still get a kick out of finding the right verb in a button. I'm currently at Deloitte Digital in Mumbai, shaping enterprise tools and internal projects.
02 / Who, what, whyNapkins, post-its, anything that isn't Figma. Pixels lie too early.
Best feature is the one I removed. Second best is the one I almost added.
If the copy is sloppy, the product feels sloppy. Microcopy is design.
A small thing in production beats a perfect thing in Figma every time.